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Successful Marketing campaigns in social media to target women

Recent studies point out that women use social networks more than men; indeed, Facebook & Twitter female users reach 57%, Flickr’s 55% and MySpace 64%. Following those results, one thing is...

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12 Tips for developing a Successful Twitter Campaign

Twitter is one of the most popular social media, that if it is used correctly, it can help you drive quality traffic to your website or blog and build a loyal group of supporters. In this article we...

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The Social Media best practices for Businesses

Social Media can be a powerful way to increase brand awareness, monitor your business reputation and offer better services. Nevertheless, using Social Media as part of your marketing strategy is not as...

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7 tips for launching successful Social Media Campaigns

Companies get more involved day by day in Social Media networks in order to stay up-to-date and to reach their target audience effectively.  In this article, we discuss some practices that should be...

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Is Search Engine traffic the best traffic you can get?

As an SEO professional you have probably spent hours of work trying to fine tune your SEO campaign and increase your organic traffic. Since SEO is a game of inches not miles, every single change could...

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Social Media Case Study

The Social Campaigns should be designed according to the organization’s objectives. In this article we will share with you the actions and the goals of a real life example that can help you understand...

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How to Build Strong Relationships On Social Media

Building strong relationships with other people is the key factor of success for every social media campaign. As we saw in previous articles (12 Tips for developing a Successful Twitter Campaign &...

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Using Local Search and Location-Based Marketing to promote your business

The 7th free Online Marketing Lesson of StayOnSearch is about Local Search. The author explains why the local search is becoming more and more important and shares few tips on how to optimize our local...

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Social Media Campaigns on Facebook, Twitter, YouTube & LinkedIn

This week the free Online Marketing Lesson of StayOnSearch is about Social Media. The course starts by explaining why Social Media networks have been heavily evolved the last few years and afterwards...

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20 ways to increase the number of your followers on Twitter

Twitter is one of the most popular social media networks where users are able to meet others with similar interests, find experts of a particular field, learn about the current trends and share useful...

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Twitter & Facebook links affect SEO on Google and Bing

Few days ago Danny Sullivan, editor-in-chief of Search Engine Land, published a very interesting article which confirms the suspicions of many SEOs: Social Media buzz does affect the organic rankings...

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The Highlights and the Review of LeWeb 2010 conference

On December 9th, the biggest European Internet conference, LeWeb, has successfully been completed. Since we had the opportunity to attend the event, in this article we will share with you our views,...

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Google uses data from social media sites (video)

As we saw in a previous article, an interview of Danny Sullivan revealed that Google and Bing use social media buzz as a Ranking Signal. Today Matt Cutts, head of Google`s Webspam team, replied our...

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The Top 10 Internet & Search Marketing Trends for 2011

As the year comes to a close, we share with you our insights related to the Internet & Online Marketing trends of 2011. We examine closely the most important trends from the SEO industry to Social...

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Facebook Fan Pages: 7 Dos and 7 Don’ts for effective Community Development

As Facebook Fan Pages are considered a healthy starting point for social media engagement, more and more companies are searching for the best practices to adopt in order to build up the desired...

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The new Google +1 button and the Effects on SEO

Google has recently announced the release of a new social button called “+1” (plus one). Similarly to Facebook like button, the new +1 button will allow users to bookmark and share the cool websites,...

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Google +1 vs Facebook Like: the similarities and the differences

As we discussed on the previous blog post “The new Google +1 button and the Effects on SEO”, the Google +1 button has a lot of similarities with Facebook like. Indeed the idea behind the +1 button is...

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Social Media: A promising new channel or another Internet Bubble?

The last few years Social Media Marketing became more and more popular since many businesses felt obliged to build their own campaigns and explore this new form of marketing. After a while, many...

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Social Media Marketing: How to choose the right online channels

One of the most common mistakes that companies make while designing their Social Media Marketing campaigns is that they fail to choose carefully the online channels that suit best their businesses. As...

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The 10 Dos and 10 Don’ts of a Corporate Social Media Strategy

Guides, reports and presentations can be useful tools in order to build an effective social media strategy of highly ROI. But, what if we attempt to extract the essence of the main Do’s and Don’ts that...

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Basic Social Media Practices for Travel and Tourism Industry

This is a guest post by Evridiki Gavalaki. Evridiki is the Online Marketing & Communication Professional at Mozaik, an Online Marketing and Web Development Agency specializing in providing SEO and...

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How to Use Social Media for Crisis Management

Crisis (from the Greek word “krisis” – judgment) is an unstable period that has a starting and ending point followed by conditions of high stress that usually occur along with multiple events and...

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6 Tips for designing and running Social Media Contests

Social Media Contests are great tools with many benefits that enable brands, products or services to gain visibility in social media channels, increase audience & the interaction with them,...

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10 ways to increase your Facebook Fans

Facebook is one of the most powerful tools for all online marketers since it enables us to promote products and services by using highly targeted campaigns with relatively low cost. Either you are...

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3 Actionable Steps to Analyze Social Media Traffic with Google Analytics

Most likely you have already setup a Google analytics account in order to analyze your website’s traffic. Today we will see together a step by step guide on how to identify, segment and analyze your...

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Go Beyond With Original Social Media Content

Quality social media content can set you apart from competitors,  keep your brand in customer’s “top of mind” and enhance your positioning as a leader provided that content is the center of your online...

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Facebook Ads: The “Must-Have” List

According to Social Media Today, 91% of social marketers saw improved website traffic due to social media campaigns. Companies should design flexible and well-contemplated campaigns that can adapt to a...

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Social SEO: The importance of social signals for your SEO – Part 1

There are more than 200 ranking factors that affect –directly or indirectly- your rankings on search engines. Epigrammatically, some of these factors are the keywords in URLs, the title tags, the...

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Social SEO: The importance of social signals for your SEO – Part 2

On the first blog post we covered the  1st part of social signals for SEO  analyzing on how social signals work with the use of a simplified diagram how social signals work on site. This part is going...

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Reputation management in social media for hotels

A critical part in hospitality sector today, Online Reputation Management regards not only listening and joining online conversation about your brand but also monitoring discussions and build online...

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